OneMoreDrive
Creating the OneMoreDrive Website
Creating the OneMoreDrive Website
OneMoreDrive’s digital identity connects its vibrant community through a user-friendly platform that streamlines event management, registration, and member engagement. By providing intuitive access to event details and sponsor benefits, it enhances the experience for admins, members, and the public, fostering a stronger, more connected supercar community.
The objective of this case study is to examine a landing page designed to increase customer engagement and boost sales. The landing page is part of a digital marketing campaign aimed at promoting a product or service to a specific target audience.
OneMoreDrive’s digital identity connects its vibrant community through a user-friendly platform that streamlines event management, registration, and member engagement. By providing intuitive access to event details and sponsor benefits, it enhances the experience for admins, members, and the public, fostering a stronger, more connected supercar community.
Role:
Lead Designer
UI/ UX Designer & Researcher
Lead Designer
Tools:
Figma, Photoshop
Figma, Photoshop
Figma, Photoshop
Duration:
6 months
6 months
6 months
Background
At the end of 2020, I had the incredible opportunity to co-found a supercar club built on a vision to go beyond the ordinary. Our goal was to create a community that didn’t just focus on driving but also gave back to the local community and promoted values like safe driving and inclusivity.
Through charity drives, public showcases, and events that promote safe driving, we’ve established ourselves as more than just a club. We actively bring people together, making a meaningful impact and creating unforgettable experiences for both members and the public.
Proudly, we became the first supercar club to be officially registered in both Oman and the UAE, a milestone that reflects our dedication and growth. Today, we stand as one of the fastest-growing supercar communities in the Middle East — a family united by passion, purpose, and a shared journey on and off the road.
At the end of 2020, I had the incredible opportunity to co-found a supercar club built on a vision to go beyond the ordinary. Our goal was to create a community that didn’t just focus on driving but also gave back to the local community and promoted values like safe driving and inclusivity.
Through charity drives, public showcases, and events that promote safe driving, we’ve established ourselves as more than just a club. We actively bring people together, making a meaningful impact and creating unforgettable experiences for both members and the public.
Proudly, we became the first supercar club to be officially registered in both Oman and the UAE, a milestone that reflects our dedication and growth. Today, we stand as one of the fastest-growing supercar communities in the Middle East — a family united by passion, purpose, and a shared journey on and off the road.
EMPATHIZE
EMPATHIZE
EMPATHIZE
User Research
The three main user groups for the website include:
Admins: To manage events, registrations, and content updates.
Members: To access event details, register for events, and stay informed about their exclusive benefits.
Public Users: To explore the club’s vision, milestones, and community engagement initiatives.
To start off our research, we conducted user interviews with individuals from each group to understand their current pain points and gather insights on the features they would like to see on the website.
To gather deeper insights, I interviewed six artists—musicians, dancers, and actors—and asked key questions such as:
"How has the pandemic affected your ability to find gigs or perform?"
"What challenges have you faced transitioning to an online performance environment?"
"Do you find it difficult to collaborate with other artists during this time?"
"What would make it easier for you to connect with employers or other performers?"
To gather deeper insights, I interviewed six artists—musicians, dancers, and actors—and asked key questions such as:
"How has the pandemic affected your ability to find gigs or perform?"
"What challenges have you faced transitioning to an online performance environment?"
"Do you find it difficult to collaborate with other artists during this time?"
"What would make it easier for you to connect with employers or other performers?"
The three main user groups for the website include:
Admins: To manage events, registrations, and content updates.
Members: To access event details, register for events, and stay informed about their exclusive benefits.
Public Users: To explore the club’s vision, milestones, and community engagement initiatives.
To start off our research, we conducted user interviews with individuals from each group to understand their current pain points and gather insights on the features they would like to see on the website.
For Admin Team & Club President:
For Admin Team & Club President:
For Admin Team & Club President:
For Admin Team & Club President:
What are the biggest challenges you face in managing events and registrations with the current communication process?
What features do you think would help improve event management and registration handling on the new website?
How do you currently update and manage content (e.g., events, news, member information)?
"How do you currently keep track of key statistics such as the number of drives per year, number of registrants, registration speed, sponsor information, and budget?"
To gather deeper insights, I interviewed six artists—musicians, dancers, and actors—and asked key questions such as:
"How has the pandemic affected your ability to find gigs or perform?"
"What challenges have you faced transitioning to an online performance environment?"
"Do you find it difficult to collaborate with other artists during this time?"
"What would make it easier for you to connect with employers or other performers?"
To gather deeper insights, I interviewed six artists—musicians, dancers, and actors—and asked key questions such as:
"How has the pandemic affected your ability to find gigs or perform?"
"What challenges have you faced transitioning to an online performance environment?"
"Do you find it difficult to collaborate with other artists during this time?"
"What would make it easier for you to connect with employers or other performers?"
The three main user groups for the website include:
Admins: To manage events, registrations, and content updates.
Members: To access event details, register for events, and stay informed about their exclusive benefits.
Public Users: To explore the club’s vision, milestones, and community engagement initiatives.
To start off our research, we conducted user interviews with individuals from each group to understand their current pain points and gather insights on the features they would like to see on the website.
For Club Members:
For Club Members:
For Club Members:
For Club Members:
How do you currently find out about events and register for them? What challenges do you face in this process?
What information do you typically need when registering for an event (e.g., schedule, location, registration form)?
What would make the event registration process easier for you on the new website?
How do you currently stay informed about your membership benefits and exclusive offers?
To gather deeper insights, I interviewed six artists—musicians, dancers, and actors—and asked key questions such as:
"How has the pandemic affected your ability to find gigs or perform?"
"What challenges have you faced transitioning to an online performance environment?"
"Do you find it difficult to collaborate with other artists during this time?"
"What would make it easier for you to connect with employers or other performers?"
To gather deeper insights, I interviewed six artists—musicians, dancers, and actors—and asked key questions such as:
"How has the pandemic affected your ability to find gigs or perform?"
"What challenges have you faced transitioning to an online performance environment?"
"Do you find it difficult to collaborate with other artists during this time?"
"What would make it easier for you to connect with employers or other performers?"
The three main user groups for the website include:
Admins: To manage events, registrations, and content updates.
Members: To access event details, register for events, and stay informed about their exclusive benefits.
Public Users: To explore the club’s vision, milestones, and community engagement initiatives.
To start off our research, we conducted user interviews with individuals from each group to understand their current pain points and gather insights on the features they would like to see on the website.
For Public Users:
For Public Users:
For Public Users:
For Public Users:
How do you currently find out about public events and updates from the club? What channels do you use?
What type of information would you expect to find on the new website about the club’s events and community?
What kind of content (e.g., event photos, club milestones, sponsor information) would you like to see on the website?
What would encourage you to apply for membership through the website, compared to current communication methods?
To gather deeper insights, I interviewed six artists—musicians, dancers, and actors—and asked key questions such as:
"How has the pandemic affected your ability to find gigs or perform?"
"What challenges have you faced transitioning to an online performance environment?"
"Do you find it difficult to collaborate with other artists during this time?"
"What would make it easier for you to connect with employers or other performers?"
To gather deeper insights, I interviewed six artists—musicians, dancers, and actors—and asked key questions such as:
"How has the pandemic affected your ability to find gigs or perform?"
"What challenges have you faced transitioning to an online performance environment?"
"Do you find it difficult to collaborate with other artists during this time?"
"What would make it easier for you to connect with employers or other performers?"
The three main user groups for the website include:
Admins: To manage events, registrations, and content updates.
Members: To access event details, register for events, and stay informed about their exclusive benefits.
Public Users: To explore the club’s vision, milestones, and community engagement initiatives.
To start off our research, we conducted user interviews with individuals from each group to understand their current pain points and gather insights on the features they would like to see on the website.
User Personas
Creating user personas for the Admin, Members, and Supporters helped me identify the unique goals, challenges, and needs of each group. These insights guided my design decisions, ensuring the website addressed user frustrations, prioritized key features, and fostered a seamless experience for all stakeholders.
We conducted user interviews to gain insights into user needs and enhance our vision for a centralized service platform. Our research focused on the following areas:
Age Group: The majority of respondents were between 25-40 and 40-60, allowing us to consider a diverse set of lifestyles and needs in our design approach.
Work Preferences: Many participants preferred working or studying from home, underscoring the demand for convenient, at-home services.
Service Preferences: Most users appreciated the convenience of in-home services (e.g., grooming, pet care) to save time and avoid travel. However, a few still preferred in-person visits for specific services, like haircuts.
Interest in a Centralized Platform: Users showed strong interest in an all-in-one platform with a range of services—from home maintenance to personal care. They emphasized the importance of features like ratings, reviews, and background checks to establish trust.
These insights highlight the value of convenience, trust, and a user-centered experience, validating our goal to create a reliable, comprehensive service platform.
Competitive Analysis
To better understand industry standards and identify opportunities for improvement, I analyzed websites of similar car clubs and community-driven platforms. Key areas of focus included usability, design, and features.
💪 Strengths Identified: Many platforms excel at showcasing event highlights, providing clear navigation, and offering seamless membership applications.
⚠️ Weaknesses Identified: Common issues included outdated designs, lack of personalization, and complicated registration processes.
✨ Opportunities for OneMoreDrive: By creating a modern, user-friendly website with personalized dashboards, streamlined registration, and engaging content for all user groups, OneMoreDrive can stand out as an innovative and community-focused platform.
This analysis provided valuable insights into what works well and what gaps we can address to enhance the user experience.
We conducted user interviews to gain insights into user needs and enhance our vision for a centralized service platform. Our research focused on the following areas:
Age Group: The majority of respondents were between 25-40 and 40-60, allowing us to consider a diverse set of lifestyles and needs in our design approach.
Work Preferences: Many participants preferred working or studying from home, underscoring the demand for convenient, at-home services.
Service Preferences: Most users appreciated the convenience of in-home services (e.g., grooming, pet care) to save time and avoid travel. However, a few still preferred in-person visits for specific services, like haircuts.
Interest in a Centralized Platform: Users showed strong interest in an all-in-one platform with a range of services—from home maintenance to personal care. They emphasized the importance of features like ratings, reviews, and background checks to establish trust.
These insights highlight the value of convenience, trust, and a user-centered experience, validating our goal to create a reliable, comprehensive service platform.
Key Findings
Here are 4 overall pain points that summarize the key challenges across all user groups:
Fragmented Communication and Management Tools:
Admins and members struggle with managing events, registrations, and updates due to reliance on scattered tools (e.g., spreadsheets, emails, messaging apps), resulting in inefficiency and confusion.Lack of Centralized Access to Information:
Members and public users find it challenging to access clear, up-to-date information about events, exclusive benefits, and sponsorships, leading to missed opportunities and disengagement.Inefficient and Manual Processes:
Registrations, event tracking, and content updates require significant manual effort, causing delays and frustration for admins, members, and prospective users.Limited Public Engagement and Membership Accessibility:
Public users have difficulty discovering the club’s events, sponsors, and vision, and there is no streamlined process for exploring membership benefits or applying to join.
We conducted user interviews to gain insights into user needs and enhance our vision for a centralized service platform. Our research focused on the following areas:
Age Group: The majority of respondents were between 25-40 and 40-60, allowing us to consider a diverse set of lifestyles and needs in our design approach.
Work Preferences: Many participants preferred working or studying from home, underscoring the demand for convenient, at-home services.
Service Preferences: Most users appreciated the convenience of in-home services (e.g., grooming, pet care) to save time and avoid travel. However, a few still preferred in-person visits for specific services, like haircuts.
Interest in a Centralized Platform: Users showed strong interest in an all-in-one platform with a range of services—from home maintenance to personal care. They emphasized the importance of features like ratings, reviews, and background checks to establish trust.
These insights highlight the value of convenience, trust, and a user-centered experience, validating our goal to create a reliable, comprehensive service platform.
IDEATING SOLUTIONS: TURNING INSIGHTS INTO IDEAS
IDEATING SOLUTIONS: TURNING INSIGHTS INTO IDEAS
The website will focus on addressing key challenges for OneMoreDrive, streamlining event management and improving communication among admins, members, and the public. The platform needs to be simple, intuitive, and efficient to accommodate users with varying levels of technical expertise. It should empower admins to manage events and registrations seamlessly, while also providing a smooth experience for members to stay connected and engaged with the club’s activities.
Based on the research, I have finalized the following key features to be included in the website:
Centralized Event Management – A user-friendly interface for admins to create, update, and track events without relying on external tools.
Member Dashboard – A personalized space where members can view event details, register quickly, and access exclusive benefits.
Public Event Listings – A streamlined view for public users to explore upcoming events, view past event photos, and learn about sponsorships.
Easy Registration – A simplified, quick registration process for members and potential members to sign up for events.
Automated Reminders – Notifications for both admins and members to ensure deadlines, registrations, and important club updates are not missed.
Membership Application – A clear and easy-to-navigate process for public users to apply for membership when ready.
These features will create an efficient and engaging platform for all user groups, ensuring a seamless experience for admins, members, and the public.
The website will focus on addressing key challenges for OneMoreDrive, streamlining event management and improving communication among admins, members, and the public. The platform needs to be simple, intuitive, and efficient to accommodate users with varying levels of technical expertise. It should empower admins to manage events and registrations seamlessly, while also providing a smooth experience for members to stay connected and engaged with the club’s activities.
Based on the research, I have finalized the following key features to be included in the website:
Centralized Event Management – A user-friendly interface for admins to create, update, and track events without relying on external tools.
Member Dashboard – A personalized space where members can view event details, register quickly, and access exclusive benefits.
Public Event Listings – A streamlined view for public users to explore upcoming events, view past event photos, and learn about sponsorships.
Easy Registration – A simplified, quick registration process for members and potential members to sign up for events.
Automated Reminders – Notifications for both admins and members to ensure deadlines, registrations, and important club updates are not missed.
Membership Application – A clear and easy-to-navigate process for public users to apply for membership when ready.
These features will create an efficient and engaging platform for all user groups, ensuring a seamless experience for admins, members, and the public.
After gathering insights from the research phase, I analyzed the information to narrow down key problems and frame a specific design challenge: “Create a platform tailored for creators, equipped with features that meet their unique needs.”
I then translated the broad challenge into user-centered need statements, aligning each with the issues identified in the Empathy stage. This approach ensured the design process remained focused on the user, not just on adding technological features.
Key user need statements included:
“Simplify the platform by removing unnecessary features, making it more user-friendly.”
“Provide profile-specific tools for creators to enhance flexibility and usability.”
“Consolidate features from various platforms to give users one comprehensive toolset.”
This approach allowed me to maintain a clear, user-centered focus, ensuring each statement addressed a genuine user need without rushing to a specific solution.
PROTOTYPE AND TEST STAGE
PROTOTYPE AND TEST STAGE
Medium-Fidelity Wireframing
Since I planned on conducting stakeholder interviews remotely, I wanted to go straight into medium-fidelity wireframes to visualize potential solutions more effectively. Given the nature of remote collaboration, low-fidelity sketches wouldn’t add much value, so I focused on creating structured wireframes in Figma that allowed for direct feedback and iteration.
These wireframes addressed key functionalities:
A seamless event registration flow for members.
An admin dashboard with event management and real-time tracking.
A visually engaging public site highlighting OneMoreDrive’s events and sponsors.
Since I planned on conducting stakeholder interviews remotely, I wanted to go straight into medium-fidelity wireframes to visualize potential solutions more effectively. Given the nature of remote collaboration, low-fidelity sketches wouldn’t add much value, so I focused on creating structured wireframes in Figma that allowed for direct feedback and iteration.
These wireframes addressed key functionalities:
A seamless event registration flow for members.
An admin dashboard with event management and real-time tracking.
A visually engaging public site highlighting OneMoreDrive’s events and sponsors.
After gathering insights from the research phase, I analyzed the information to narrow down key problems and frame a specific design challenge: “Create a platform tailored for creators, equipped with features that meet their unique needs.”
I then translated the broad challenge into user-centered need statements, aligning each with the issues identified in the Empathy stage. This approach ensured the design process remained focused on the user, not just on adding technological features.
Key user need statements included:
“Simplify the platform by removing unnecessary features, making it more user-friendly.”
“Provide profile-specific tools for creators to enhance flexibility and usability.”
“Consolidate features from various platforms to give users one comprehensive toolset.”
This approach allowed me to maintain a clear, user-centered focus, ensuring each statement addressed a genuine user need without rushing to a specific solution.
Usability Testing & Iteration
To ensure the design effectively met the needs of all user groups, I conducted remote usability testing with admins, members, and public users using the medium-fidelity wireframes. This allowed me to identify usability issues early and refine the design before transitioning to high-fidelity prototypes.
Key Findings & Design Iterations:
🔹 Admins: Need for Enhanced Event Tracking & Management
Admins expressed difficulty in tracking event engagement metrics and managing registrations efficiently.
👉 Solution: I introduced a dedicated analytics dashboard, providing real-time insights on registration trends, attendance metrics, and sponsor visibility to streamline event management.
🔹 Members: Friction in the Registration Process
Members found the event registration process cumbersome, with unnecessary input fields and repetitive manual entry.
👉 Solution: I applied form design heuristics to reduce friction—autofill functionality, smart defaults, and inline validation—ensuring a seamless, faster registration experience.
🔹 Public Users: Navigation & Content Discoverability Issues
Public users struggled to find key event details and club information due to dispersed content and unclear navigation hierarchy.
👉 Solution: I leveraged information architecture (IA) best practices, restructuring the homepage using progressive disclosure and a clearer navigation system to improve content discoverability.
To ensure the design effectively met the needs of all user groups, I conducted remote usability testing with admins, members, and public users using the medium-fidelity wireframes. This allowed me to identify usability issues early and refine the design before transitioning to high-fidelity prototypes.
Key Findings & Design Iterations:
🔹 Admins: Need for Enhanced Event Tracking & Management
Admins expressed difficulty in tracking event engagement metrics and managing registrations efficiently.
👉 Solution: I introduced a dedicated analytics dashboard, providing real-time insights on registration trends, attendance metrics, and sponsor visibility to streamline event management.
🔹 Members: Friction in the Registration Process
Members found the event registration process cumbersome, with unnecessary input fields and repetitive manual entry.
👉 Solution: I applied form design heuristics to reduce friction—autofill functionality, smart defaults, and inline validation—ensuring a seamless, faster registration experience.
🔹 Public Users: Navigation & Content Discoverability Issues
Public users struggled to find key event details and club information due to dispersed content and unclear navigation hierarchy.
👉 Solution: I leveraged information architecture (IA) best practices, restructuring the homepage using progressive disclosure and a clearer navigation system to improve content discoverability.
Tazzam stands out by addressing critical gaps in existing home-service applications with a robust, user-centered approach:
Comprehensive Service Range:
Unlike competitors with a narrow focus, Tazzam brings a variety of services—from pet grooming to event decoration—into one accessible platform, making it a true one-stop shop for users’ at-home needs.User Choice & Transparency:
Users select providers based on ratings and reviews, which avoids ambiguity around service quality and cost. Real-time updates and transparent booking flows prevent the “grey area” that many users face with hidden fees or unclear service details.Responsive, Cross-Device Experience:
Designed for mobile responsiveness, Tazzam ensures users experience smooth navigation, quick booking, and clear information on any device, enhancing usability and accessibility.Empowering Service Providers:
Tazzam creates a unique space for freelancers, allowing them to offer services flexibly without needing a physical store, which gives users more options while helping providers expand their reach.
With these features, Tazzam delivers a transparent, reliable, and comprehensive service that aligns with user needs and expectations, setting a new standard in the market for home-service applications.
Iterating to the Final Design
The homepage transitioned from a structured wireframe to a visually engaging and user-friendly design. Guided by stakeholder feedback and usability testing, I refined the layout to enhance clarity, navigation, and responsiveness.
At this stage, I focused on:
🔹 Visual Hierarchy & Consistency – Applied a design system for typography, colors, and spacing, ensuring readability and intuitive navigation.
🔹 Micro-interactions & Feedback – Integrated subtle animations and clear confirmation systems to improve engagement and usability.
🔹 Responsive & Mobile-First – Designed for seamless cross-device accessibility, maintaining a smooth and cohesive user experience.
The homepage transitioned from a structured wireframe to a visually engaging and user-friendly design. Guided by stakeholder feedback and usability testing, I refined the layout to enhance clarity, navigation, and responsiveness.
At this stage, I focused on:
🔹 Visual Hierarchy & Consistency – Applied a design system for typography, colors, and spacing, ensuring readability and intuitive navigation.
🔹 Micro-interactions & Feedback – Integrated subtle animations and clear confirmation systems to improve engagement and usability.
🔹 Responsive & Mobile-First – Designed for seamless cross-device accessibility, maintaining a smooth and cohesive user experience.
Tazzam stands out by addressing critical gaps in existing home-service applications with a robust, user-centered approach:
Comprehensive Service Range:
Unlike competitors with a narrow focus, Tazzam brings a variety of services—from pet grooming to event decoration—into one accessible platform, making it a true one-stop shop for users’ at-home needs.User Choice & Transparency:
Users select providers based on ratings and reviews, which avoids ambiguity around service quality and cost. Real-time updates and transparent booking flows prevent the “grey area” that many users face with hidden fees or unclear service details.Responsive, Cross-Device Experience:
Designed for mobile responsiveness, Tazzam ensures users experience smooth navigation, quick booking, and clear information on any device, enhancing usability and accessibility.Empowering Service Providers:
Tazzam creates a unique space for freelancers, allowing them to offer services flexibly without needing a physical store, which gives users more options while helping providers expand their reach.
With these features, Tazzam delivers a transparent, reliable, and comprehensive service that aligns with user needs and expectations, setting a new standard in the market for home-service applications.
Other Screens
In the final design of the member registration portal, we streamlined the process by eliminating the need for users to input repetitive details like their name, car brand, and email for every drive. Instead, users were only required to provide the number of passengers and indicate their intent to attend. This simplified the registration process, making it faster and more user-friendly, while ensuring the necessary details for each exclusive event were still captured.
Tazzam stands out by addressing critical gaps in existing home-service applications with a robust, user-centered approach:
Comprehensive Service Range:
Unlike competitors with a narrow focus, Tazzam brings a variety of services—from pet grooming to event decoration—into one accessible platform, making it a true one-stop shop for users’ at-home needs.User Choice & Transparency:
Users select providers based on ratings and reviews, which avoids ambiguity around service quality and cost. Real-time updates and transparent booking flows prevent the “grey area” that many users face with hidden fees or unclear service details.Responsive, Cross-Device Experience:
Designed for mobile responsiveness, Tazzam ensures users experience smooth navigation, quick booking, and clear information on any device, enhancing usability and accessibility.Empowering Service Providers:
Tazzam creates a unique space for freelancers, allowing them to offer services flexibly without needing a physical store, which gives users more options while helping providers expand their reach.
With these features, Tazzam delivers a transparent, reliable, and comprehensive service that aligns with user needs and expectations, setting a new standard in the market for home-service applications.
In the final design of the admin dashboard, we enhanced event management by providing real-time insights into registration trends, attendance metrics, and sponsor visibility. This streamlined the process for admins, allowing them to easily track engagement and make data-driven decisions, ultimately improving event oversight and efficiency.
Tazzam stands out by addressing critical gaps in existing home-service applications with a robust, user-centered approach:
Comprehensive Service Range:
Unlike competitors with a narrow focus, Tazzam brings a variety of services—from pet grooming to event decoration—into one accessible platform, making it a true one-stop shop for users’ at-home needs.User Choice & Transparency:
Users select providers based on ratings and reviews, which avoids ambiguity around service quality and cost. Real-time updates and transparent booking flows prevent the “grey area” that many users face with hidden fees or unclear service details.Responsive, Cross-Device Experience:
Designed for mobile responsiveness, Tazzam ensures users experience smooth navigation, quick booking, and clear information on any device, enhancing usability and accessibility.Empowering Service Providers:
Tazzam creates a unique space for freelancers, allowing them to offer services flexibly without needing a physical store, which gives users more options while helping providers expand their reach.
With these features, Tazzam delivers a transparent, reliable, and comprehensive service that aligns with user needs and expectations, setting a new standard in the market for home-service applications.
KEY TAKEAWAYS & LEARNINGS
KEY TAKEAWAYS & LEARNINGS
Throughout this process, I gained valuable insights into user behavior, interaction design, and usability best practices. Some key takeaways include:
✅ User-Centered Design is Iterative – Early usability testing helped identify pain points early, preventing costly redesigns later.
✅ Frictionless UX Matters – Simplifying form inputs, integrating autofill, and reducing cognitive load drastically improved user engagement.
✅ Accessibility Drives Inclusivity – Ensuring clear navigation, readable typography, and intuitive interactions enhanced usability for diverse users.
✅ Data-Driven Decisions Lead to Better Outcomes – Leveraging usability testing insights and competitive analysis allowed for evidence-based design improvements.
Throughout this process, I gained valuable insights into user behavior, interaction design, and usability best practices. Some key takeaways include:
✅ User-Centered Design is Iterative – Early usability testing helped identify pain points early, preventing costly redesigns later.
✅ Frictionless UX Matters – Simplifying form inputs, integrating autofill, and reducing cognitive load drastically improved user engagement.
✅ Accessibility Drives Inclusivity – Ensuring clear navigation, readable typography, and intuitive interactions enhanced usability for diverse users.
✅ Data-Driven Decisions Lead to Better Outcomes – Leveraging usability testing insights and competitive analysis allowed for evidence-based design improvements.
Throughout this process, I gained valuable insights into user behavior, interaction design, and usability best practices. Some key takeaways include:
✅ User-Centered Design is Iterative – Early usability testing helped identify pain points early, preventing costly redesigns later.
✅ Frictionless UX Matters – Simplifying form inputs, integrating autofill, and reducing cognitive load drastically improved user engagement.
✅ Accessibility Drives Inclusivity – Ensuring clear navigation, readable typography, and intuitive interactions enhanced usability for diverse users.
✅ Data-Driven Decisions Lead to Better Outcomes – Leveraging usability testing insights and competitive analysis allowed for evidence-based design improvements.
Throughout this process, I gained valuable insights into user behavior, interaction design, and usability best practices. Some key takeaways include:
✅ User-Centered Design is Iterative – Early usability testing helped identify pain points early, preventing costly redesigns later.
✅ Frictionless UX Matters – Simplifying form inputs, integrating autofill, and reducing cognitive load drastically improved user engagement.
✅ Accessibility Drives Inclusivity – Ensuring clear navigation, readable typography, and intuitive interactions enhanced usability for diverse users.
✅ Data-Driven Decisions Lead to Better Outcomes – Leveraging usability testing insights and competitive analysis allowed for evidence-based design improvements.
Usability Testing & Iteration
To ensure the design effectively met the needs of all user groups, I conducted remote usability testing with admins, members, and public users using the medium-fidelity wireframes. This allowed me to identify usability issues early and refine the design before transitioning to high-fidelity prototypes.
Key Findings & Design Iterations:
🔹 Admins: Need for Enhanced Event Tracking & Management
Admins expressed difficulty in tracking event engagement metrics and managing registrations efficiently.
👉 Solution: I introduced a dedicated analytics dashboard, providing real-time insights on registration trends, attendance metrics, and sponsor visibility to streamline event management.
🔹 Members: Friction in the Registration Process
Members found the event registration process cumbersome, with unnecessary input fields and repetitive manual entry.
👉 Solution: I applied form design heuristics to reduce friction—autofill functionality, smart defaults, and inline validation—ensuring a seamless, faster registration experience.
🔹 Public Users: Navigation & Content Discoverability Issues
Public users struggled to find key event details and club information due to dispersed content and unclear navigation hierarchy.
👉 Solution: I leveraged information architecture (IA) best practices, restructuring the homepage using progressive disclosure and a clearer navigation system to improve content discoverability.
Iterating to the Final Design
The homepage transitioned from a structured wireframe to a visually engaging and user-friendly design. Guided by stakeholder feedback and usability testing, I refined the layout to enhance clarity, navigation, and responsiveness.
At this stage, I focused on:
🔹 Visual Hierarchy & Consistency – Applied a design system for typography, colors, and spacing, ensuring readability and intuitive navigation.
🔹 Micro-interactions & Feedback – Integrated subtle animations and clear confirmation systems to improve engagement and usability.
🔹 Responsive & Mobile-First – Designed for seamless cross-device accessibility, maintaining a smooth and cohesive user experience.
Other Screens
In the final design of the member registration portal, we streamlined the process by eliminating the need for users to input repetitive details like their name, car brand, and email for every drive. Instead, users were only required to provide the number of passengers and indicate their intent to attend. This simplified the registration process, making it faster and more user-friendly, while ensuring the necessary details for each exclusive event were still captured.
In the final design of the admin dashboard, we enhanced event management by providing real-time insights into registration trends, attendance metrics, and sponsor visibility. This streamlined the process for admins, allowing them to easily track engagement and make data-driven decisions, ultimately improving event oversight and efficiency.
In the final design of the admin dashboard, we enhanced event management by providing real-time insights into registration trends, attendance metrics, and sponsor visibility. This streamlined the process for admins, allowing them to easily track engagement and make data-driven decisions, ultimately improving event oversight and efficiency.
Iterating to the Final Design
The homepage transitioned from a structured wireframe to a visually engaging and user-friendly design. Guided by stakeholder feedback and usability testing, I refined the layout to enhance clarity, navigation, and responsiveness.
At this stage, I focused on:
🔹 Visual Hierarchy & Consistency – Applied a design system for typography, colors, and spacing, ensuring readability and intuitive navigation.
🔹 Micro-interactions & Feedback – Integrated subtle animations and clear confirmation systems to improve engagement and usability.
🔹 Responsive & Mobile-First – Designed for seamless cross-device accessibility, maintaining a smooth and cohesive user experience.
Other Screens
In the final design of the member registration portal, we streamlined the process by eliminating the need for users to input repetitive details like their name, car brand, and email for every drive. Instead, users were only required to provide the number of passengers and indicate their intent to attend. This simplified the registration process, making it faster and more user-friendly, while ensuring the necessary details for each exclusive event were still captured.
In the final design of the admin dashboard, we enhanced event management by providing real-time insights into registration trends, attendance metrics, and sponsor visibility. This streamlined the process for admins, allowing them to easily track engagement and make data-driven decisions, ultimately improving event oversight and efficiency.